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Fuorisalone China

Official profiles in China

Starting from May 2020


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Fuorisalone China

In May 2020 Fuorisalone.it will open its official accounts in China starting with the launch of the official Fuorisalone accounts on WeChat and Weibo.

The editorial plan for these channels includes the promotion of the best of Western design and content related to design history and project culture, but also the best of Chinese design thanks to the partnership with Shenzhen Creative Week.

On these channels we will give the opportunity to interested brands to broadcast live streaming events, talks and much more on different Chinese channels and platforms..
This will also be possible thanks to our partner Digital to Asia, a company that deals with Digital Marketing addressed to Chinese customers.



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Fuorisalone China
Why invest on WeChat?

With its billion members, WeChat is a real ecosystem in China. WeChat is not just a social media: it allows you to message, as well as buy products, access to any kind of service, use mini-programs to play games or receive transport assistance, and much more. It allows you to pay, to be always informed about your favourite brands and to receive all the relevant news.

For companies and brands that want to enter the Chinese market, the opening of a WeChat official account is the right starting point. It is the most suitable channel to keep enthusiasts, in this case of Design, always informed about new products, events, strategies.

The Fuorisalone WeChat Official Account will be a collector and will host the communications of all those brands and events that want to “speak in Chinese” and reach Chinese consumers. In addition to pure communication, on WeChat you can also do targeted advertising for specific users. In addition, via special links, users from the official account can directly access to live streamings, now super popular in China.

Fuorisalone China
Channel launch and relationship with Shenzhen - SZCW

While the strategy, content creation and management is carried out in collaboration with the company Digital to Asia, the part of promotion and communication to the Chinese public of professionals is developed in collaboration with the Design Department of Shenzen Creative Week, one of the three most important fairs in China, aimed at design and furniture.

With its 160k visitors and 500 brand exhibitors at its 34th edition in 2019, SZCW is the ideal partner to launch the project and present the channels to the professionals involved in the fair. The plan foresees the launch of the channels in May and dedicated communication in the spaces of the fair with the creation of an installation by Fuorisalone China hosted in the pavilions of the fair in order to increase the attention to the project.

More info: www.szcreativeweek.com

How to participate in the project

The client, once chosen the type of solution proposed, has to send the material to be published in a word format, in Italian or English or directly in Chinese.
Images in jpg format, attachments in pdf or video version (various formats) are required.
Also the graphic material of coordinated image is required, such as logos or other characteristic elements in editable vector format, .ai or .eps.

Studiolabo and Digital to Asia will develop together the content for local social networks, translating the texts into Chinese, layout the posts and articles and finally publishing the content, in accordance with the expectations of the Chinese market and the shared editorial calendar.


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