In May 2020 Fuorisalone.it opened its official WeChat and Weibo accounts, 米兰设计周 FUORISALONE (Milano Design Week Fuorisalone), managed in collaboration with Digital to Asia.
Not only tools for the promotion of activities related to the Milan Design Week, the Chinese channels are communication platforms active throughout the year with the aim of presenting trends, companies and products, especially made in Italy.
Moreover, Milan is a brand recognized by the Chinese public, and its events and trends have a strong appeal.
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With more than one billion active users, WeChat is a real eco-system. WeChat is not only used as social media, as it allows a lot of other actions such as messaging, purchasing products, accessing any kind of service, using mini-programs to play or receive assistance, and more. It allows to pay, to be always updated on the most beloved brands and constantly receive all the news.
For companies and brands that want to promote themselves in China, the opening or the partnership with a WeChat offical account is the starting point to keep Design lovers always informed about new products, events, strategies, exclusives.
Fuorisalone WeChat Official Account is a collector and host all those brands and events that want to communicate, in Chinese and to Chinese customers, their creations and news. In addition to pure communication, articles and ADV on WeChat you can also make targeted advertising to specific users. Finally, the mini-program functionality offers ad hoc visibility spaces for Brands who wish to have their own Chinese business card.
The opening of the WeChat channel has been followed by the creation of a network of cultural partners in line with the objectives and the reference market:
POLI.design, Yes Milano, Dal Piano A al Piano @, Shenzhen Creative Week, Beijing Design Week, Suzhou Design Week, Shanghai Design Week
With these partners there is a continuous exchange of visibility and content, but also territorial projects such as the presence at the fair at Shenzhen Creative Week and integrated communication projects with the respective official channels.
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With Digital to Asia we have realized a webinar on these topics, entitled "How to promote design companies in the Chinese market: digital channels, tools and advice". The video explains the logic of communication and marketing in China, through the analysis of the most used digital channels.